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Illustrate the term Image Pricing? Image Pricing: It is a variant of premium pricing as the objective is the similar to signal quality to uninformed buyers and utilize th
What are the Marketing Objectives - pricing decisions A firm may have different marketing objectives like maximisation of profit, maximisation of sales, survival in the mar
Q. Evaluate the effectiveness of goodwill Advertisement ? Goodwill ads are issued to develop the image of the organization in the long run. The intention of these ads is to imp
What is Introductory Stage of Product Life Cycle? Introductory Stage: An era of new product launch and its period depends upon product’s rate penetration by concerned mar
What are the advantages of licensing in marketing? Licensing comprises little involvement and expense. The simply cost is signing the policing and agreement its implementatio
Augmented Product An augmented product is one with entity in addition to those required to serve its core function that defined it from other products available in its class.
under positioning
what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing..?
Idea Screening In the new-product development process, the second step is idea screening which involves screening new manufacture ideas to spot good ideas and discard poor ones
Determine the elements of the marketing mix Promotion is hence one of the elements of the marketing mix and is responsible for communication of the marketing offer to the targe
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