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What are the activities constitute the marketing mix Collectively, the activities constitute the marketing mix -4Ps, as McCarthy (1960) originally referred to them - and the fu
Marketing information: to perform the complex task of marketing the marketer needs many pieces of information as a basis for drawing marketing decisions. Market information as a b
Discuss the different pricing strategies accessible to an organization. Each product has a price, although each firm is not essentially in a position to find out the price at w
Explain the various approaches that are followed by FMCG companies in test marketing
State about the network marketing organisations Readers are encouraged to see the elements of mix as a set of complementary ingredients, each drawing on potential of the others
Q. Explain about Promotion Mix? Meaning: - Promotion is the co-ordination of every one seller initiated efforts to set up channels of information as well as persuasion in orde
identify and briefly four trends in the macro environment
what is affortability based pricing?
Product branding: Meaning & definition: a brand is a "name, term, symbol or design to identify the goods or services and to different them from those of the companies". A bra
what is ge matrix
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