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Q. How to select an ad agency?
Financially Sound: - The ad-agencies which are monetarily sound and have good turnover have better contract with media owners. The agencies which are monetarily sound can afford better infrastructure well equipped-ad labs specialist national and international image. Such agencies are in a superior position to serve the client.
Agency-Experienced:- Agency Which has long existence usually performs better for the reason that of its experience and familiarity with different components of marketing environment like taste of consumer, competitors' policies, fashions and trends, circulation and reputation of different media.
AThe rise of personal computers in the mid 1980s spurred interest in computer games. This caused a crash in home Video game market. Interest in Video games was rekindled when a num
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approaches followed by FMCG in test marketing
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