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Q. How to select an ad agency?
Financially Sound: - The ad-agencies which are monetarily sound and have good turnover have better contract with media owners. The agencies which are monetarily sound can afford better infrastructure well equipped-ad labs specialist national and international image. Such agencies are in a superior position to serve the client.
Agency-Experienced:- Agency Which has long existence usually performs better for the reason that of its experience and familiarity with different components of marketing environment like taste of consumer, competitors' policies, fashions and trends, circulation and reputation of different media.
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Component of modern concept of the marketing: 1. Customer oriented: the very first and the most important base of modern concept of marketing is that it is a customer
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3. Select any of the Godrej SBUs and undertake a PEST analysis with regard to its business. Identify products which can be considered for launch by the selected SBU.
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