Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Introduction to pricing decision:
Pricing is a very critical decision in the marketing management. The main objective of the firm, that is, to earn a profit very much depends upon the correct price decision. After meeting all the costs involved, the sales revenue generated must yield a surplus before there can be profits. The sales revenue figure is however materially affected by the price charged for the product. What price should be changed for the product is a very crucial question. Several factors - economic, social, political, and other factors - influence the pricing decisions. Pricing decision is handled in a variety of ways in the different companies. In the small companies, price decision, is taken by the top management. In some large companies, it may be in the hands of divisional and product line managers but here also top management sets the general pricing policy and objectives. Pricing is a problem in four types of situations:
1. Where the firms develop or introduces a new product and it is to fix the price of the product for the first time.
2. When circumstances so developed that lead the firm so consider initialling a price change.
3. When competition forces the firm to initiate a price change and
4. When the company produces several products that have interrelated demands and or costs.
Thus the price setting is a very important decision and should be taken very carefully.
Question 1: "Various factors have created a need for businesses to move from a Traditional Marketing approach to a Relationship Marketing one." (a) Describe this statement.
what''s Challenges in Implementing E-CRM?
What is Budget allocation Sales department receives the bulk of the marketing budget in the organisation market, and little is spent on research in comparison with the consum
Question 1: Identify a tourism/hospitality organisation's website and comment on its marketing potential. Question 2: As the marketing manager of a corporation, you are
brief explanation on positioning
What is Mass Marketing? Mass Marketing: Into mass marketing consumers are impossible to differentiate and all are within one segment seller engages into mass production,
..physical evidence of at tea product..??
considering the concept of product life cycle where would you put video games in thier life cycle
Advertising and sales promotion Advertising and sales promotion allow for a high level of control over the message, from design to transmission. Interestingly, they afford only
Communication mix is changing no longer can the traditional grouping of promotional tools be assumed to be most effective forms of communication. This brief outline of elements
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +91-977-207-8620
Phone: +91-977-207-8620
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd