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Q. Explain about Effect on Distribution cost ?
Production cost is one feature of cost picture the other aspect is distribution cost. Expenditure higher amounts on advertising increase distribution cost in absolutely terms. However the advertising result in reduction in personal selling expenses as buyers are already aware and have thorough knowledge of product and they come to purchase the product at their own therefore lesser personal selling is required. Furthermore this increase in sales per unit selling distribution cost comes down.
Q. Show the Advertising Objectives? Advertising Objectives: The main objective of every advertising campaign is to get favourable response from customer however the specific
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Exploring the marketing and sales strategies utilised by your organisation or one you have researched, determine to what extent the marketing concept has been adopted. How have sa
HOW SHOULD SHOPPER''S STOP DEVELOP ITS DEMAND FORECASTS?
Mauritius became independent in 1968. At this time the economy was basically an agricultural one, sugar and tea being the main foreign exchange earners. In the 1970's it embarked o
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