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Q. Explain about Effect on Distribution cost ?
Production cost is one feature of cost picture the other aspect is distribution cost. Expenditure higher amounts on advertising increase distribution cost in absolutely terms. However the advertising result in reduction in personal selling expenses as buyers are already aware and have thorough knowledge of product and they come to purchase the product at their own therefore lesser personal selling is required. Furthermore this increase in sales per unit selling distribution cost comes down.
Sales force management : as a general rule, rural marketing involves more intensive personal selling effort compared to urban marketing. Rural marketing calls for some specific
ingredient branding in the market place
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Considering the concept of product life cycle, where would you put video games in their life cycle
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Illustrates the working of second barrier of exchange in channels distribution? The second barrier to smooth exchange procedure arises due to time of production and the time at
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Explain about the Shopping Goods These are goods that are purchased less frequently and are used very slowly such as clothes, shoes, household appliances. In case of these good
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