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Define the term Public Relation in briefly.
Meaning of Public relations or PR is the management of internal and external communication certainly of an organization to create and keep up a positive image. Public relations comprise announcing modifications, popularizing successes and some many other activities.
With aid of an example of a manufacturer, define segmentation?
Question : (a) "America's investors are as busy as they have ever been and its entrepreneurs are seizing on their ideas with the same alacrity as always. Investment in resear
Question: (i) Identify and illustrate five trends for travel demand. (ii) Show how these trends would have an impact on the supply of air travel, assuming that there is a
Question 1 (i) What is meant by ‘power' in organisations? (ii) Examine the main sources of power in organisations. (iii) In what ways might organizational sub-units ge
what is basic strategy and organizational of resources
Classification of Advertising 1. Advertising may be bordaly classified from the points of view businneesaims coverage users and nature of appeal this is condensed in a ch
differentiate the three types of buying situations during the purchase decision
importance of pricing decisions to an organisation
Advertising and sales promotion Advertising and sales promotion allow for a high level of control over the message, from design to transmission. Interestingly, they afford only
Brand building process: Having understood the basis of the brand equity, let us now turn to the brand building process. As we saw earlier, brands are built over a period of t
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