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Explain about the Use Associated Segmentation.
Use Associated Segmentation:
An extremely effective and popular form of segmentation categories consumers in conditions of product, brand or services usage characteristics as like usage rate, consciousness status and degree of brand loyalty.
WHAT IS TEST MARKETING AND ITS APPROCHES FOLLOWED BY FMCG COMPANIES
Give the example of marketing communications For instance, many organisations in airline industry have shifted their attention to the needs of travel trade, customers and compe
what is test marketing?explain various approaches that are followed by fmcg companies in test marketing.
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Explain about the efficiency rationale for intermediaries. Efficiency rationale for intermediaries: Intermediaries occur within the process of exchange and they can enhan
Problem 1: (i) What is a marketing mix? (ii) Will the nature and composition of the marketing mix be the same for all products at the same stage in the product-market life c
Considering the concept of product life cycle, where would you put video game in their life cycle
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''Analyze and assess the importance the marketing concept to a marketer in today’s global and competitive environment.’
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