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Explain about the Use Associated Segmentation.
Use Associated Segmentation:
An extremely effective and popular form of segmentation categories consumers in conditions of product, brand or services usage characteristics as like usage rate, consciousness status and degree of brand loyalty.
approches of test marketing in FMCG
factors infkuencing company strategy
Price The big sales will come from the ice creams and the diet cake following the representatives prices RM2 for a single scoop of ice cream, RM3 for a double scoop( excl
design marketing mix for product fash wash
Segmentation is an integral part of marketing process and it is common to witness many marketing campaigns fail due to improper segmentation strategies. Lack of knowledge of the de
Enumerate about the Non-durable Goods Non-durable goods are products which are normally consumed in one go or last for a few uses. Illustrations of such products are soap, s
State the Government Regulation - pricing decisions Prices of some basic products are regulated by government under the Essential Commodities Act. For instance, prior to li
explain right to safety
What are the support activities? Support Activities: Support activities help primary activities through providing infrastructure which allows them to take place ongoing
Question 1: (a) Describe the Leavitt's model of change affecting a knowledge culture. (b) What type of culture is needed at the individual and managerial level in order to
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