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Explain about the Use Associated Segmentation.
Use Associated Segmentation:
An extremely effective and popular form of segmentation categories consumers in conditions of product, brand or services usage characteristics as like usage rate, consciousness status and degree of brand loyalty.
value pricing products
Sales Budget This is a forecast of unit sales volume and sales dollars. Oftentimes if the firm sells a significant portion of its products on credit terms, the budget will also
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Segment interrelationships and super -segments In selecting more than one segment to serve, the company a company would-be wise to enter one segment at a time without revealing
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Factors affecting environmental appraisal: given, the same environmental conditions, no two strategies or two organizations would appraise the environment in a similar function. T
explain the various approach that are followed by SMCG companies in test marketing
"consumer mind is a block box" -discuss
Question : (a) Explian the basic model of consumer decision making. (b) Describe how the use of colour can be a powerful marketing tool. (c) When choosing a loyalty stra
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