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Marketing management philosophies 1. The production concept: The production concept holds that consumers will favour products that are available and highly affordable;
Question 1: (a) Discuss Freudian Theory of Personality and its application to the understanding of consumer behaviour. (b) For the following personality market segments, desc
my assignment (case study ) on selected organisation
what is eic framework
Problem : As the marketing manager of a hotel, you have selected the SERVQUAL instrument to assess service quality in your organisation. In this context, a) Describe the di
study the environmental & economical trends prevailing in Himachal & prepare a business plan for launching a new product
Question : It is generally acknowledged that there are 5 classical ways of segmenting consumer markets. In other words, the consumer population can be divided on the basis of
what are your views of targeting of a product of children in todays world in case of ethicist?
please give example
what are the core principles of msrketing
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