marketing segmentation, Marketing Management

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why do we need marketing segmenttion

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Importance of the marketing in a seller''s or buyer''s market, Importance o...

Importance of the marketing in a Seller's or Buyer's market : A seller's market is one in which the demand for goods and in the services exceeds to the supply. In such a situati

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Give the example of marketing communications For instance, many organisations in airline industry have shifted their attention to the needs of travel trade, customers and compe

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All Golf was the first retail store devoted exclusively to selling Golf equipment and clothing in a medium-sized northern city. Sales were low for the first year, and then the stor

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Assume that you are James Peterson and you have just hired a new management team composed of highly qualified executives from outside companies.

Total quality and safety, The responsibility of manufacturing to provide sa...

The responsibility of manufacturing to provide safe products is clear product liability refers to the legal obligation of a manufacturing or seller to compensate for injury or dama

Buying and assembling in marketing, What is the function of exchange in buy...

What is the function of exchange in buying and assembling of marketing? Buying and Assembling in Marketing: Procurement of raw materials, finished or semi-finished product

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Concept Development and Testing The third stage in the procedure is concept development and testing. Concepts can take on several forms are following: 1). A product idea is

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