Brand positioning of the hotel, Marketing Management

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Question :

You are the manager of a company involved in designing the communication strategies for a 5-star deluxe hotel. One of the priority objectives of the company is to consolidate the brand positioning of the hotel among the upmarket clientele.

To this effect, you are required to define the:

(a) Communication approach that your company would adopt?

(b) PR and advertising strategies used to consolidate the brand positioning of the hotel?

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