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Question 1: Describe why the three segments of the very young, the working women and the elders need different advertising strategies now. Introduction Seven Sub cla
what are the various methods used to categorize retailers?
Question 1: A. List and describe the brand-building steps? B. Define the term position and brand Image? C. Why is trust the primary co
State the relationship marketing principles Numerous organisations use relationship marketing principles, manifest in the form of customer relationship marketing or loyalty mar
is 1_______A a propeer subset or improper subset
demonstrate your understanding of the principles of marketing by illustrating the motivation behind energy drink consumers
You are the Marketing Manager of a supermarket chain of ABC. The sales have gone down for several months. When you looked into the matter, you have found out some reasons, among th
New products development process: Idea generation: the development of the new product starts with a generation of new ideas. There may be a number of sources of the ideas gen
Identify Key Performance Indicators (KPIs) 1. Undertake liaison with managers, engineers and other staff responsible for designing and/or implementing change 2.
Price The big sales will come from the ice creams and the diet cake following the representatives prices RM2 for a single scoop of ice cream, RM3 for a double scoop( excl
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