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10 Commandments for Media Consumers is a checklist that gives media consumers the knowledge needed to properly assess mass media communications. The Ten Commandments for Me
Question 1: McCarthy (1960) formulated the concept of 4Ps- Product, Promotion, Price and Place marketing mix. For several years these were the principal foundation on which
What is of Price Bundling? Price Bundling: If the products are associated but are non-substitutes that are complementary or independent one strategic alternative for the
Marketing strategy development
Marketers know that they cannot appeal to all buyers in their markets or at least not to all buyers in the same way. Buyers are too numerous, too widely scattered, and too varied i
What are the derived demands in business market and the consumer market? Derived Demands: The demand for several business goods is eventually derived by demand of goods of
Question 1: (a) Using an example of your choice within the tourism or hospitality sector, explain the function where a firm uses only a "direct marketing" channel for marketing
how we can compare our product with other company''s product in BCG matrix
1. As the first to set up an international air express business in 1969, DHL had the first- mover advantage over other companies. Is being a first mover as advantageous for a servi
How are Indian customers visiting Shopper''s stop any different from customers of developed western countries?
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