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Question: (a) What do you understand by market efficiency and why is it important? (b) Explain each form of market efficiency. (c) Give any one test of weak-form and semi
Define about the corporate advertising Many organisations recognise usefulness and significance of good public relations. This is due to the high credibility attached to messa
Marketing management philosophies 1. The production concept: The production concept holds that consumers will favour products that are available and highly affordable;
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Enumerate about the marketing communications Origin of many definitions rests with a promotional outlook, where purpose was to use communications to persuade people to buy serv
Setting the advertising objectives: The advertising objectives must flow from prior decisions on the target market, market positioning, and the marketing mix. Advertising obj
Q. What is Competitive Parity Method? Competitive Parity Method: - It is usual approach in which advertising budget is framed in such a manner that our company is at par with
State the term - Price Price is the amount charged for a service or product. It's the second most important element in marketing mix. Fixing the price of product is a tri
A World of Marketing Communications All organisations - small and large, commercial, government, charities, educational and other not-for-profit organisations - need to communi
What is Natural Environment in Marketing? Natural Environment: Natural Environment Natural resources which are required as inputs by marketers or which are affected thro
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