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Explain about the consumer movement in marketing activities. Consumer movement: Avarious collection of independent peoples, groups and organizations seeking to defend the
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State about the term - Advertising Advertising is the most usually used tool for informing the present and prospective consumers about the product, its quality, availabilit
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Need of the environmental analysis: the strategies that a company may adopt are influenced by the environment. An organization cannot keep itself insulated from the environment. I
Explain the main features of organisations that do NOT adopt a market or marketing orientation. Marketing-orientated organisations have a major focus of the customers and their
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