Question 1:

Just as it is a mistake for marketers to consider Mauritius as a homogenous group of customers with the same values, culture and lifestyle, it is also a mistake for marketers to assume that all Indo-Mauritians consumers have similar characteristics which influence their buying habits. Discuss.

Question 2:

Choose a tourism or hospitality organisation you are familiar with to explain the following;

a) Identify 3 market segments targeted by the organisation and explain the bases used for segmenting these markets.

b) Does the organisation provide service quality to its external customers? Justify your answer and explain the criteria that the customers use in evaluating service quality.

Question 3:

a) Elaborate on 2 factors in a company's macroenvironment.

b) Explain the term product, including core, facilitating, supporting and augmented product.