Steps in mis design, Marketing Management

Assignment Help:

Steps in MIS design:

1.       Define the system: the system for which design is to be made has to be defined; in the terms of elements, the relationship and its boundries. The system may be the complete organization consisting of all function or only one or several functions.

2.       Source and frequency identification: once the information needs have been assessed, the source of this information and the frequency of reporting have to be identified. The source could be both external and internal whereas the frequency could be based on the occurance of the event or by expection.

3.       Formats of MIS: there are two formats which are very important, research assessment sheet, marketing activity evaluation sheet.

4.       The research assessment sheet contains information like marketing decisions, parameters, frequency, source, and the format code. The marketing activity evaluation sheet will contain the items, relationship, standard, actual, varience and reason. The first format is useual from the information POINT OF view while the second format could be used for control.

5.       Implementation: the steps needs for implementing the newly designed marketing information system could be:

  1. Prepare marketing research plan
  2. Train in the research schedule
  3. Prepare operating schedule
  4. Evaluate and modify the research system 

Related Discussions:- Steps in mis design

What is the role of remote login considerably, What is the role of Remote L...

What is the role of Remote Login considerably? Remote Login: A login, which permits a user terminal to links to a host computer through a network or direct telecommunicat

What is meant by the term knowledge culture, Question 1: (a) What is m...

Question 1: (a) What is meant by the term knowledge culture and what are the factors that influence it? (b) Discuss the view that the knowledge culture in all organisation

Mesh router, However, the survivability requirement (C7) may not be met eve...

However, the survivability requirement (C7) may not be met even though all the traffic demands are satisfied. A mesh router that does not meet (C7) has to perform the augmentation

What are the different types of advertisement, What are the different types...

What are the different types of advertisement? Nature of Advertisement: Various types of advertisement are given below: a) Informative advertisement b) Persuasive a

What is meant by marketing research, QUESTION (a) What should managemen...

QUESTION (a) What should management do at the time of Maturity stage to avoid decline of a product? Explain your answer with the help of different approaches at this stage. Sug

Implement a crm system solution, Question: "If a decade ago, we had had...

Question: "If a decade ago, we had had a greater understanding of the business and organizational dynamics of technology, I think we would now have an even greater payback from

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd