Steps in mis design, Marketing Management

Assignment Help:

Steps in MIS design:

1.       Define the system: the system for which design is to be made has to be defined; in the terms of elements, the relationship and its boundries. The system may be the complete organization consisting of all function or only one or several functions.

2.       Source and frequency identification: once the information needs have been assessed, the source of this information and the frequency of reporting have to be identified. The source could be both external and internal whereas the frequency could be based on the occurance of the event or by expection.

3.       Formats of MIS: there are two formats which are very important, research assessment sheet, marketing activity evaluation sheet.

4.       The research assessment sheet contains information like marketing decisions, parameters, frequency, source, and the format code. The marketing activity evaluation sheet will contain the items, relationship, standard, actual, varience and reason. The first format is useual from the information POINT OF view while the second format could be used for control.

5.       Implementation: the steps needs for implementing the newly designed marketing information system could be:

  1. Prepare marketing research plan
  2. Train in the research schedule
  3. Prepare operating schedule
  4. Evaluate and modify the research system 

Related Discussions:- Steps in mis design

Buying decision making process, Buying decision making process: Mark...

Buying decision making process: Marketers have to go beyond the various influences on buyers and develop an understanding of how consumers actually make their buying decisio

Marketing implementation, Marketing implementation: Planning goods s...

Marketing implementation: Planning goods strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to imp

Market factors or consumer factor affecting channel decision, Market factor...

Market factors or consumer factors: the following market or supply characteristics influence the channel decision: A.      Consumer or industrial market: the producer of cons

#title.ms., factors affecting the product life cycle

factors affecting the product life cycle

Exam, If a company were to follow a strategy of product adaptation-communic...

If a company were to follow a strategy of product adaptation-communications extension in a foreign market, an example of a product category that would fit this strategy would be __

3C of Marketing, Illustration of 3C of Marketing Triangle

Illustration of 3C of Marketing Triangle

#title.test marketing, what is test marketing ? explain the various approac...

what is test marketing ? explain the various approaches that are followed by FMCG companies in test marketing?

Demand level for the company, A company manufactures sailboats. Actual Dem...

A company manufactures sailboats. Actual Demand for the company's sailboat during each season is 2006 through 2009 were as follows: Season        2006             2007

Political environment - marketing environment, Political Environment: ...

Political Environment: Economic environment is a by- product of the political environment, as economic and industrial policies followed by a nation very much depends on its

Why is customer satisfaction so significant, Why is customer satisfaction s...

Why is customer satisfaction so significant? Effective marketing focuses on two activities that are retaining existing customers and adding new customers. Although customer sat

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd