Steps in mis design, Marketing Management

Assignment Help:

Steps in MIS design:

1.       Define the system: the system for which design is to be made has to be defined; in the terms of elements, the relationship and its boundries. The system may be the complete organization consisting of all function or only one or several functions.

2.       Source and frequency identification: once the information needs have been assessed, the source of this information and the frequency of reporting have to be identified. The source could be both external and internal whereas the frequency could be based on the occurance of the event or by expection.

3.       Formats of MIS: there are two formats which are very important, research assessment sheet, marketing activity evaluation sheet.

4.       The research assessment sheet contains information like marketing decisions, parameters, frequency, source, and the format code. The marketing activity evaluation sheet will contain the items, relationship, standard, actual, varience and reason. The first format is useual from the information POINT OF view while the second format could be used for control.

5.       Implementation: the steps needs for implementing the newly designed marketing information system could be:

  1. Prepare marketing research plan
  2. Train in the research schedule
  3. Prepare operating schedule
  4. Evaluate and modify the research system 

Related Discussions:- Steps in mis design

Media used by competitors in advertising, Media Used by Competitors : While...

Media Used by Competitors : While planning for media the advertiser should consider the media selected by competitors and leaders of that industry. If advertiser doesn't consider c

Consumer perceptions of value, Consumer perceptions of value Consumers...

Consumer perceptions of value Consumers are usually going for value. They feel that they have bought the right product to satisfy their requirements and paid a fair price for

Test Marketing, Explain the various approaches that are followed by FNCG co...

Explain the various approaches that are followed by FNCG companies in test marketing

Explain the main advantage of pricing skimming strategy, Explain the main a...

Explain the main advantage of pricing skimming strategy. Pricing skimming strategy is definitely a cautious strategy that is more financial then commercial. Their main advantag

Personal selling, difference between the personal selling and salesmanship?...

difference between the personal selling and salesmanship?

Explain about the marketing information system, Explain about the Marketing...

Explain about the Marketing Information System. As demonstrated in the given figure: Figure: Marketing Information System Marketing information System means the

What is the meaning of product concept, What is the meaning of product conc...

What is the meaning of product concept? Meaning: Production concept is the philosophy which consumers will favor products which are available and highly affordable and whi

Test Marketing, Various approaches by FMCG companies ..

Various approaches by FMCG companies ..

1. “Consumer mind is a Black Box” –Discuss, #ques1. “Consumer mind is a Bla...

#ques1. “Consumer mind is a Black Box” –Discusstion..

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd