Steps in mis design, Marketing Management

Assignment Help:

Steps in MIS design:

1.       Define the system: the system for which design is to be made has to be defined; in the terms of elements, the relationship and its boundries. The system may be the complete organization consisting of all function or only one or several functions.

2.       Source and frequency identification: once the information needs have been assessed, the source of this information and the frequency of reporting have to be identified. The source could be both external and internal whereas the frequency could be based on the occurance of the event or by expection.

3.       Formats of MIS: there are two formats which are very important, research assessment sheet, marketing activity evaluation sheet.

4.       The research assessment sheet contains information like marketing decisions, parameters, frequency, source, and the format code. The marketing activity evaluation sheet will contain the items, relationship, standard, actual, varience and reason. The first format is useual from the information POINT OF view while the second format could be used for control.

5.       Implementation: the steps needs for implementing the newly designed marketing information system could be:

  1. Prepare marketing research plan
  2. Train in the research schedule
  3. Prepare operating schedule
  4. Evaluate and modify the research system 

Related Discussions:- Steps in mis design

Major factors influencing buying behaviour - social factors, Social factors...

Social factors: in addition to cultural factors, a consumer's behaviour is influenced by such social factors as reference groups, family, and social roles and statues. Referen

#title., what is test marketing?explain various approaches that are followe...

what is test marketing?explain various approaches that are followed by fmcg companies in test marketing.

Explain the most common challenges of global competition, Question : (a...

Question : (a) Differentiate between the terms "efficiency and "effectiveness" within the management context. (b) Identify and clearly explain the four most common chall

Drawbacks of business-to-business e-commerce, Question : a) Show and de...

Question : a) Show and describe the cultural and social factors that can influence buyers' decisions. b) In a buying center purchasing process, which buying center particip

Describe the types of new service developments, Problem 1: Describe the...

Problem 1: Describe the types of new service developments and its stages Introduction Detail explanation on types of new service development and its stages Diagr

Determine the elements of the marketing mix, Determine the elements of the ...

Determine the elements of the marketing mix Promotion is hence one of the elements of the marketing mix and is responsible for communication of the marketing offer to the targe

Effect on prices in advertising, Q. Effect on Prices in advertising? E...

Q. Effect on Prices in advertising? Effect on Prices:- The supporter of advertising quarrel that advertising helps to reduce prices Advertising results in decrease of per uni

Demand and supply, Explain in words and using a graph why the ban on price ...

Explain in words and using a graph why the ban on price gouging may cause a long line for gasoline. Label the axis and all the lines. Be precise. Price gouging in this context,

Meaning of the marketing environment, Meaning of the marketing environment:...

Meaning of the marketing environment: Marketing activities of a business firm are affected by a large number of environment factors that surrounds the company. These factors o

Marketing micro environment, Micro environment: Micro environment refers t...

Micro environment: Micro environment refers to the company's immediate environment, those environment factors that are in its proximity. These factors influence the company's non

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd