What is the average sales price, Marketing Management

Assignment Help:

Your company has the opportunity to set up a SBU to manufacture solar panels. Your company's cash flow is very tight so you want to be sure that this endeavor will at least pay for itself. The SBU can lease an existing plant for one year only. There is an existing building on the site but you will need to convert the facility to manufacture the panels. Here are the specifics of the case (keep in mind I have simplified this scenario):

Assumptions:
Annual lease cost                          $75,000
Plant Conversion cost                     $150,000
Variable costs to produce each unit   $50.00
Local Value Added Tax                     7.5%
Royalty                                         $3.50
Projected Sales price                       $75.00

The royalty is paid on a per unit basis (regardless of sales price) to the original patent holder on the technology you need to manufacture these solar panels. The VAT is based on the margin between the revenue and variable production costs. For this exercise assume there are no income taxes.

Please answer the following questions about this endeavor:

1. If you could sell 10,000 units in this year of operations, would you undertake the project?

2. If you could sell 15,000 units in this year of operations, would you undertake the project?

3. What volume of units sold would you need to sell to breakeven on your cash flow for the year?

4. If you could sell only 6,000 units for the year but the market would allow you to raise your sales price; what is the average sales price you would need to breakeven on your cashflow?

5. If you could lease the building for 2 years instead of only 1 year; How would this impact your economics?


Related Discussions:- What is the average sales price

Marketing plan , Your first assignment is to create a brand name, perform a...

Your first assignment is to create a brand name, perform a name search online and create a relevant logo that reinforces the brand. The university liked the idea of “engaged and

What do you meant by the term macro environment, Question 1: (a) Expla...

Question 1: (a) Explain what you understand by the term marketing concept and how it evolved from the production concept and the sales concept? (b) How does the marketing

Influence of environment in marketing, Influence of environment: 1.   ...

Influence of environment: 1.       Opportunity: an event in the environment that may be favourable to a company may be suitably exploited by it for the overall benefit of the

Explain soft system methodology with an example, Question 1: (a) How do...

Question 1: (a) How do you think that e-commerce is useful to Mauritian entrepreneurs? (b) Discuss the role of ICT and E-business in the development of Mauritian tourism ind

Distinguish between recipe costing and menu costing, Question 1: (i) E...

Question 1: (i) Explain why the control system is an important aspect of the food and Beverage management of a hotel. (ii) Discuss the necessity and importance of docum

Marketing analysis, Marketing analysis: Managing the marketing funct...

Marketing analysis: Managing the marketing function being with a complete analysis of a company's situation. The company must analyze its markets and marketing environment t

Analysis the kinds of synergies product, The road to market leadership has ...

The road to market leadership has not been without potholes however. In 1998, the company attempted to extend its brand by entering the herbal supplements market, rolling out a lin

Jumpin jack flash (Case from Management Study ), Do you think Jack is equi...

Do you think Jack is equipped with the managerial skills needed to head up a team that develops strategies for adapting existing company products into new products for sales

Major factors influencing buying behaviour - social factors, Social factors...

Social factors: in addition to cultural factors, a consumer's behaviour is influenced by such social factors as reference groups, family, and social roles and statues. Referen

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd