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Brand A brand is a term, symbol, name, or design that is planned to clearly identify and differentiate a seller's product from the harvest of his or her competitors.
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Steps in the marketing management process: 1. Setting marketing objectives: the process of the marketing management starts with the activity of setting objectives. Th
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Importance of the New or Morden concept of the marketing: The importance of the New or Morden concept of marketing may be described as under: 1. Helpful in produc
What are some benefits of a firm by retaining its customers? A firm accrues several benefits by retaining its customers are as give below: Increased Revenue: it increases
discuss the four functions of marketing management analysis, planning, implementation and control
Q. What do you mean by Promotion Mix? Promotion mix is a particular mixture of promotion tools used by a company to communicate with the audiences. There are 5 main tools sales
why we need to study promotion in marketing?
Importance of the pricing: Pricing is one of the important elements of the marketing mix, but lately, it has come to occupy the centre stage in the marketing wars. The reasons
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