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Question 1:
Critically examine the importance of product design, New Product Development (NPD) and explain the reasons for failures in NPD and how would you overcome them?
Question 2:
(a) What are your favourite brands and why?
(b) Select two consumer brands of your choice which compete in the same market. Evaluate their relative points of parity and points of difference using the positioning guidelines to support your answer.
(c) Examine the umbrella and portfolio approaches to branding?
Question 3:
Write short notes on the following :
(a) Importance of trade mark (b) Causes of brand failure (c) Five Discovery Skills that make innovators different (d) Concept of selling the brand inside (e) Globalisation v/s localisation strategies
explain the various approach that are followed by SMCG companies in test marketing
This assignment requires you to choose: a product and find a market to promote your product, or a market and analyse its needs and find a product to satisfy the
advertising campaigns and there work in developing awareness among public
Explain the term- fast-moving consumer goods Marketing communications which are undertaken by organisations within these systems can be regarded as a series of communication ep
Describe in detail that how the Human Resource Environment is certainly structured. The human resource environment is structured along with the given categories, which are illu
An evaluation of Maslow's needs hierarchy Has been widely accepted in social science disciplines Criticisms are that the concepts are too general and it can't be tested em
what is test marketing?explain various approaches that are followed by fmcg companies in test marketing.
Question 1: (a) What do you consider the most pressing ethical issues facing advertisers? Explain. (b) What are the key components of a communication model and how do they
Q. Explain the Steps in outlining advertising Budget? Steps in outlining advertising Budget 1) Setting advertisement Objective: - Prior to deciding on advertising budget the
Responsibility for investigating injuries varies but is typically divied among the insurance company the legal department and the appropriate technical departments. Irrespect
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