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Illustrate an example of industrial goods Same product may be classified as consumer goods and industrial goods depending upon its end use. Take for illustration the case of c
How is accessibility to customers increased in e-commerce? Increased accessibility to customers: a. Permit people to accomplish operations without barriers of time that i
prepare a marketing plan for any selected premium or branded product. the product may be physical products, services,or places
what is the sales information systems
Question 1 (a) Describing a situation, suggest how marketing communications might assist: - perceptual selection - perceptual organization (b) Describe the high- and
list out secondary sources of information while pursuing market research.
Question 1: (a) Critically assess the usefulness of databases for a firm using multi-level direct marketing channels. (b) Describe how a database enables a firm to identi
Question: Q1. Name and give a short brief on drivers that influence customer behaviour. Q2. Name and give a short brief on what do consumers want? Q3. Explain in your own
what gaps between core marketing aspects have kellogg''s successfully managed to bridge?
(a) The Marketing analysts Jim Sterne and Matt Cutler have developed a matrix that breaks the customer life into five distinct steps. Describe these five steps. (b) The CRM
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