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Importance of the study of the consumer behaviour: in olden days, the importance of consumers behaviour was not realized because it was sellers in the olden days, the importance o
Question : (a) Describe with examples the concept of product line and product mix. (b) Compare and contrast Reverse Positioning and Breakaway Positioning strategies. (c)
What are the factors in relationship marketing included? As we are involved into the process of maintaining, creating and improving strong, value-laden relationships along with
Marketing mix of Dettol Handwash
Affordability Based Pricing : The affordability based pricing is relevant in regard of necessary commodities, which meet the basic requirement of all sections of peop
How you will evaluate the broadcast, print & support media. Evaluation of Advertising Media: PRINT MEDIA:- Print media is as well known as press advertising. It is one of th
Gathering data depends on nature of data, objective of the data collection and require information. By the help of proposed a new information system the objective is to collect
Explain about packaging in marketing functions of physical treatment. Packaging: Packaging has become one of the necessary services of modern marketing. This acts like a m
What is position on product features? Position on Product Features: Product may be positioned upon basis of its features onto advertisement might effort to position the p
A Supervising Officer of a large Ministry made the following statement: "To be successful in business, all you need is a Customer. You don't need any of those tight little acad
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