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Why are bases for segmentation essential? Bases for Segmentation: To develop a segmentation strategy the first step is to select the most appropriate bases on which to se
Question 1: (a). Elaborate using examples, two advantages the internet provides to direct marketers. (b). Apart from online marketing as a form of direct marketing, de
Question 1: Using examples from a Business-to-Consumer market of your choice: a) identify and explain different marketing communications tools that can be used to promote a
Branding
Contents of Marketing Plans: ( a) Executive Summary & Table of Contents: The marketing plan should open with a deep summary of the main goals and recommendations. A ta
Q. Explain the objectives of a firm seek in pricing? OR Described the various pricing objectives Ans.: A business firm has a nu
Effect on Product-Quality: - Advertising promotes competition as well as every advertiser wants to succeed in this competition. Advertiser recognizes that for long term success in
Introduction Stage Because the product-development stage of the PLC was observed at the starting of the chapter, to explore in more detail the first stage at this point is the
The Recreation Opportunity Spectrum (ROS) provides a framework which is useful in planning and providing environmentally sustainable outdoor recreation activities. a) Describe t
What is the drawback of marketing concept? Marketing Concept: Drawback: This has led to many social and environmental ills as pollution, drug abuse etc.
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