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what ford needs to do to make sure it is sensitive to changes in the cultural environment in the country
Operational CRM technique is the element of Customer Relationship Management that handles the actual interactions with customers, characteristically in the form of call centers, bl
SCOPE, OBJECTIVES AND PURPOSES OF MANAGEMENT INFORMATION SYSTEM The scope and purposes of Management Information System can be better understood if we examine each word i
Characteristics of Sellings oriented concept of marketing, Marketing Management
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Define about the corporate advertising Many organisations recognise usefulness and significance of good public relations. This is due to the high credibility attached to messa
As this course progresses collect examples of promotional materials and advertising from various health related organizations. You can select various media forms but be sure to in
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Customer's mental process of judging value: 1. The customer assigns weight age for each benefit; different benefits gain different weight age, depending on the priority
What is strength of brand equity? Simply speaking which brand identities primarily exists within the mind of its customers. A brand is his or her estimate of performance of whi
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