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Factors affecting the choice of distribution channel Choice of an appropriate distribution channel is very significant as pricing as well as promotion strategy are dependent up
Sales force promotions: Personal selling by far is the most important method of the sales promotion. To make it highly effctive, sales force promotion schemes are felt neces
The global financial and economic crisis does not seem to abate. Euro zone more specifically is undergoing very trying moments with debt issues in countries such as Greece, Spain,
Explain Henry Assael Model of buying decision behavior .
why do we need marketing segmenttion
Role of source help the organization in following manner: 1) Source communication the communication to the target audience. He is the person who starts the communication proces
The management team of a four year old pharmaceutical company in Boston is developing an immunization against malaria. The team has just learned from the FDC that is has passed sta
#ques1. “Consumer mind is a Black Box” –Discusstion..
What are the needs of marketing and customers? Marketing surrounded through customer needs: Marketing starts along with the customer requirements and needs. Such are turned with
considering the concept of product life cycle, where would you put video games in their life cycle
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