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Richard Branson launched Virgin Atlantic Airways to take on overpriced British Airways. The first Virgin flight, on June 22, 1984, took off loaded with celebrities and media. The flight came equipped with waiters in white ties and tails, and free-flowing champagne. The airborne party enjoyed international press coverage. Branson knew that photographers have a job to do and they'd turn up at his event if he gave them a good reason to.
a) Identify the type of promotional tool used in the above situation and explain its advantages.
b) Apart from the promotional tool used by Richard Branson in the above scenario, identify the major tools in the marketing communication mix and discuss their benefits. Support your answer with examples.
I am in very critical condition. i am in bachelore level for 8th semester with the assignment of completion of research based report and i am unable to collect all information in m
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In marketing the concept of 'physical evidence' refers to some form of reassurance of service quality before purchase.
what is being marketed and also give a example
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