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What are the levels of market segmentation?
About the Levels of Market Segmentation:
The number of possible segments which will result by a segmentation analysis can be as some as one or as various as the total number of consumers which are within the total market. Market segmentation demonstrates an effort to raise a company’s targeting precision. This can be carried out at four levels like (w) Segment (x) Niches (y) Local (z) Individual Customer but initially we will discuss about Mass Marketing also.
Question 1: Using examples from a Business-to-Consumer market of your choice: a) identify and explain different marketing communications tools that can be used to promote a
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Explain the Zero stage channel of distribution Zero stage distribution channels exists where there is direct sale of goods by producer to the consumer. This direct contac
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