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How does cultural, social, personal and psychological factors influence buyer behaviour. Give examples
Explain Henry Assael Model of buying decision behavior .
Technology Environment: Firm technology put affects not only its final products but also its raw material processes and operations along with its customer segments for exam
Question 1: How and to what extent should management recognize social responsibility extending beyond the boundaries of the organization. Question 2: Public Relations (
Sales Budget This is a forecast of unit sales volume and sales dollars. Oftentimes if the firm sells a significant portion of its products on credit terms, the budget will also
Promotion Modern marketing calls for more than only develop a good product, pricing it pleasingly, and making it available to focused customers. Companies ought to also commun
describe different stages of channel design process
What are the types of strategies used in international marketing? Different types strategies used into international marketing are as follows: To improve an effective global
What is Socio-Cultural Segmentation? Socio-Cultural Segmentation: Consumer markets are subdivided within segments upon the origin of social-cultural variables as social c
Q. Advertising effects on Production Cost? Advertising creates demand as well as expands market size this necessitates mass production. Mass production results in a variety of
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