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Define the term Organizational Buying Behaviour.
An organization not connect only into selling of products, but they also engage within buying of products also as material, plants, manufactured parts and equipments and various services etc. Therefore they require the services of other organization also. Hence their services there are requirement of understanding buying procedures.
State the Methods of price fixation Methods of fixing price can be broadly divided into the subsequent categories. 1. Cost based pricing 2. Competition based pricing 3
identifing brand personality in consumers mind
What are focus and drawback of production concept? Production Concept: Focus: The focus of the firms subsequent the production concept is on lowering the cost of product
Assume Clinique expects to sell 3 million ounces of BB cream within the first year after introduction but expects that half of those sales will come from buyers who would otherwise
What is Psychographic or Psychological Segmentation? Psychographic/Psychological Segmentation: A Psychographic or Psychological characteristic taken as to inner character
This assignment requires you to develop a marketing case study. You may develop your case from either 1. A marketing-related problem from work, or 2. From an organization in
Elaborate the term packaging? Even after the branding and development of product that product desires arise to fulfil all the other aspects of marketing mix. But most physical
Case Study - Horlicks Horlicks is the name of a company and of a malted milk hot drink. This brand is the leading product in the hot milky drinks market and has been associated
What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing
remidies or green marketing
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