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Define the term Organizational Buying Behaviour.
An organization not connect only into selling of products, but they also engage within buying of products also as material, plants, manufactured parts and equipments and various services etc. Therefore they require the services of other organization also. Hence their services there are requirement of understanding buying procedures.
Define the company in microenvironment. The Company: The Company while designing marketing plans, marketing management should take other company groups, as like top manage
Illustration of 3C of Marketing Triangle
clear this topic
What is strategic control in MIVE? Strategic control: The balance of efficiency control is strategic control. This weighs the overall and long-term marketing plan in visi
the core concept marketing
How is Product Life Cycle affected? PLC is affected by following factors are as given below: a. The necessary and intrinsic nature of the product itself. b. Change into
What is Demographic Segmentation? Demographic Segmentation: This characteristic as like age, sex, income, marital status, occupation as well as education are most frequen
meaning of regional products or definition of regional products
What is Brand Personality? Brand Personality: In totality brands comprises more meaning and significance than tangible or perceivable product some to give. It is a highly
What is the role of following in personal selling process? Follow up: Sales executives must follow up the order produced. It will assist the company to know the customer
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