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Question 1:
If an organisation decides to start trading internationally, besides exporting, it has various modes of entry. Critically explain and evaluate each mode of entry with emphasis on their risk and control factors.
Question 2:
Doing business internationally will prove to be very profitable. Yet it is not always so. Why do businesses meet with failures? What are the main factors that they have to consider when they are operating internationally to ensure success?
Question 3:
"Since the setting up of General Agreement on Tariffs and Trade (GATT) in 1947, many countries have adopted various forms of regional integration, such as free trade areas, customs union, common market, economic union."
Explain this statement and what are the characteristics of each form of regional integration with emphasis on their similarities and their differences. Give an example of each of the above.
select a company and explain th marketing mix
Influence of environment: 1. Opportunity: an event in the environment that may be favourable to a company may be suitably exploited by it for the overall benefit of the
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International Bonds and Markets (a) Calculate both Macaulay and modified durations of the 8-year, 8.5% coupon bond given a flat yield curve a 10%.
consumer profile of typical buyer of rayban
Q. Illustrations - element of print-ad-copy? Illustrations:- It is the optical elements of print-ad-copy. It perhaps in the form of attractive photo of the cartoons, pictures
Question 1: (a) What do you consider the most pressing ethical issues facing advertisers? Explain. (b) What are the key components of a communication model and how do they
What is providing value cost balance? Providing Value Cost Balance: Customers expect exact benefits by the product. Marketers require adding as many benefits to their pr
Q. Explain the Steps in outlining advertising Budget? Steps in outlining advertising Budget 1) Setting advertisement Objective: - Prior to deciding on advertising budget the
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