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Question 1:
If an organisation decides to start trading internationally, besides exporting, it has various modes of entry. Critically explain and evaluate each mode of entry with emphasis on their risk and control factors.
Question 2:
Doing business internationally will prove to be very profitable. Yet it is not always so. Why do businesses meet with failures? What are the main factors that they have to consider when they are operating internationally to ensure success?
Question 3:
"Since the setting up of General Agreement on Tariffs and Trade (GATT) in 1947, many countries have adopted various forms of regional integration, such as free trade areas, customs union, common market, economic union."
Explain this statement and what are the characteristics of each form of regional integration with emphasis on their similarities and their differences. Give an example of each of the above.
Question: (a) The Department of Health is planning a PR campaign for a ‘Tobacco Control Program'. This department is a non-profit organization. It aims at educating families,
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Question 1: (a) Using an example of your choice within the tourism or hospitality sector, explain the function where a firm uses only a "direct marketing" channel for marketing
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What is the role of Public Warehouses in distribution channels? Public Warehouses: The public warehouses rent space to owners of inventory thus eliminating the requiremen
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What is the meaning of marketing concept? Meaning: Marketing concept means that the achievement of organizational goals based on determining the wants and needs of the tar
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