Introduction to sales promotion, Marketing Management

Assignment Help:

Sales promotion:

Meaning & definition: the word promotion originates from the Latin word "promovere" to move forward or to push forward. Sales and promotion are the two different words and sales promotion is the combination of these two words. Sales promotion is another important component of the marketing communications mix. It is essentially a direct and immediate inducement. It adds extra value to the product and hence promots. The dealer or consumer to buy the product. Thus, sales promotion methods aim to capture the market and increase the sales volume. It is an important instrument in the marketing to lubricate the marketing efforts. Now a day's sales promotion is a necessary tool to boost sales. In the broader sence, it is not expenditure; it is an investment, as it pays rich returns. It aims in the creating demand. It is right to say that the sales promotion moves the product. A manufacturer must make the customers to know the product and he influence them to buy that product.

According to the J. Stanton, "sales promotion is an exercise in information, persuasion and influence".

According to the American marketing association, "these marketing acivities, other than personal selling, advertising and publicity that stimulate consumer purchasing and dealer effectiveness such as display shows and exhibits, and various non - recurrent selling efforts not in the ordinary routinwe".

According to the P. Kotler, "promotion encompasses all the tools in the marketing mix whose major role is persuasive communication".


Related Discussions:- Introduction to sales promotion

Ray ban, how to draw consumer profile of a typical buyer of ray ban?

how to draw consumer profile of a typical buyer of ray ban?

Case study, my assignment (case study ) on selected organisation

my assignment (case study ) on selected organisation

Agriculture marketing, Discuss the importance of strategy and good leadersh...

Discuss the importance of strategy and good leadership in marketing

Test marketing, What is test marketing? Explain the various approaches that...

What is test marketing? Explain the various approaches that are followed by FMCG Companies in test marketing.

Segmentation, identify and explain four common segmenting variables

identify and explain four common segmenting variables

Factors contributing to new product development, Factors contributing to ne...

Factors contributing to new product development: Several factors contribute to the new product development, while most are related to the external environment variables, the

How is an aging work force worked in demographic trends, How is an aging wo...

How is an aging work force worked in Demographic Trends? An aging work force: Several impacts of aging work are which the work force will before experience, reliable and

Major factors influencing buying behaviour - subculture, Subculture: each ...

Subculture: each culture consists of smaller subcultures that provide more specific identification and socialization for their members. Subcultures include nationalities, religion

Describe the dimensions of service quality, Problem : As the marketing ...

Problem : As the marketing manager of a hotel, you have selected the SERVQUAL instrument to assess service quality in your organisation. In this context, a) Describe the di

Gap model of service, GAP Model of Service, Quality and Satisfaction ...

GAP Model of Service, Quality and Satisfaction This model is designed to identify misperceptions or short- comings in the relationship among the consumer and the serv

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd