Introduction to sales promotion, Marketing Management

Assignment Help:

Sales promotion:

Meaning & definition: the word promotion originates from the Latin word "promovere" to move forward or to push forward. Sales and promotion are the two different words and sales promotion is the combination of these two words. Sales promotion is another important component of the marketing communications mix. It is essentially a direct and immediate inducement. It adds extra value to the product and hence promots. The dealer or consumer to buy the product. Thus, sales promotion methods aim to capture the market and increase the sales volume. It is an important instrument in the marketing to lubricate the marketing efforts. Now a day's sales promotion is a necessary tool to boost sales. In the broader sence, it is not expenditure; it is an investment, as it pays rich returns. It aims in the creating demand. It is right to say that the sales promotion moves the product. A manufacturer must make the customers to know the product and he influence them to buy that product.

According to the J. Stanton, "sales promotion is an exercise in information, persuasion and influence".

According to the American marketing association, "these marketing acivities, other than personal selling, advertising and publicity that stimulate consumer purchasing and dealer effectiveness such as display shows and exhibits, and various non - recurrent selling efforts not in the ordinary routinwe".

According to the P. Kotler, "promotion encompasses all the tools in the marketing mix whose major role is persuasive communication".


Related Discussions:- Introduction to sales promotion

Agriculture marketing, Discuss the importance of strategy and good leadersh...

Discuss the importance of strategy and good leadership in marketing

What is market segmentation, What is market segmentation? Market Segm...

What is market segmentation? Market Segmentation: Market segmentation is the process of dividing a total market into group of consumers who have relatively similar produc

What is licensing in foreign marketing, What is licensing in foreign market...

What is licensing in foreign marketing? Licensing: Licensing is explained as “the method of foreign operation whereby a firm within one country agrees to permit a company

What you understand by the concept of integrated marketing, Question 1: ...

Question 1: (a) Describe what you understand by the "Concept of Integrated marketing" (b) Explain five types of marketing communication that Hilton Hotels can use and prov

Segmentation, With aid of an example of a manufacturer, define segmentation...

With aid of an example of a manufacturer, define segmentation?

PEST ANALYSIS.., 3. Select any of the Godrej SBUs and undertake a PEST anal...

3. Select any of the Godrej SBUs and undertake a PEST analysis with regard to its business. Identify products which can be considered for launch by the selected SBU.

Marketing strategy multi player, #questionThis week in the Music2Go Multi-P...

#questionThis week in the Music2Go Multi-Player you will be required to launch a New Product into one of the empty Market Segments (Sports or Youth). Part of this process will be t

Brand management, what is upward and downward streching of brands

what is upward and downward streching of brands

Open cover-policies, Open 'Cover: Open Cover is an insurance arrangement d...

Open 'Cover: Open Cover is an insurance arrangement designed specifically to the need of those firms which have substantial import/export turnover and frequent transactions. Such

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd