Introduction to sales promotion, Marketing Management

Assignment Help:

Sales promotion:

Meaning & definition: the word promotion originates from the Latin word "promovere" to move forward or to push forward. Sales and promotion are the two different words and sales promotion is the combination of these two words. Sales promotion is another important component of the marketing communications mix. It is essentially a direct and immediate inducement. It adds extra value to the product and hence promots. The dealer or consumer to buy the product. Thus, sales promotion methods aim to capture the market and increase the sales volume. It is an important instrument in the marketing to lubricate the marketing efforts. Now a day's sales promotion is a necessary tool to boost sales. In the broader sence, it is not expenditure; it is an investment, as it pays rich returns. It aims in the creating demand. It is right to say that the sales promotion moves the product. A manufacturer must make the customers to know the product and he influence them to buy that product.

According to the J. Stanton, "sales promotion is an exercise in information, persuasion and influence".

According to the American marketing association, "these marketing acivities, other than personal selling, advertising and publicity that stimulate consumer purchasing and dealer effectiveness such as display shows and exhibits, and various non - recurrent selling efforts not in the ordinary routinwe".

According to the P. Kotler, "promotion encompasses all the tools in the marketing mix whose major role is persuasive communication".


Related Discussions:- Introduction to sales promotion

Introduction stage - product life cycle, Introduction Stage Because th...

Introduction Stage Because the product-development stage of the PLC was observed at the starting of the chapter, to explore in more detail the first stage at this point is the

.marketing research, Illustrate why marketing research is important to a fi...

Illustrate why marketing research is important to a firm specially in a competitive market situation

What is maximum acceptable price, What is maximum acceptable price? M...

What is maximum acceptable price? Maximum acceptable price: This approach is mainly helpful for setting the price of industrial products that core benefits to the buyer i

Explain about the product assortment in briefly, Explain about the product ...

Explain about the product assortment in briefly. “A product mix (also termed as product assortment) is the set of all products and items which a particular sellers offers for s

Ford, describe the ford needs to do to make sure its sensitive to change in...

describe the ford needs to do to make sure its sensitive to change in the cultural environment of a country

Discuss the various stages in the costing of menus, Question 1: One of ...

Question 1: One of the main components of Food and Beverage Management is effective supervision. (i) With relevant examples from the industry, explain the term effective

Illustrate the term -a world of marketing communications, A World of Market...

A World of Marketing Communications All organisations - small and large, commercial, government, charities, educational and other not-for-profit organisations - need to communi

Branding, The Boeing Company makes a number of different types of aircraft ...

The Boeing Company makes a number of different types of aircraft for the commercial airline industry, e.g., the 727, 747, 757, 767, and 777 jet models. Is there any way for Boeing

Analyze the economic & demograpic env. of himachal pradesh, study the envi...

study the environmental & economical trends prevailing in Himachal Pradesh & prepare a business plan for launching a new product

What is the meaning of marketing concept, What is the meaning of marketing ...

What is the meaning of marketing concept? Meaning: Marketing concept means that the achievement of organizational goals based on determining the wants and needs of the tar

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd