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Characteristics of old or product oriented concept of the marketing:
Main characteristics of this concept of marketing are as follows:
1. It stresses upon the production
2. It assumes that the marketing is only the physical distribution of goods and the services from producer to consumer.
3. It assumes that the marketing starts after the goods have been produced and it ends after the goods have been sold.
4. It does not provide for any allied activity to marketing such as, transportation warehousing, insurance, finance, ect.
5. According to this concept, the ultimate object of the marketing is to maximize the profits by maximizing by the sales.
State the marketing communications tools There are five main marketing communications tools: advertising, sales promotion, public relations, direct marketing and personal selli
Environmental scanning: Future is unpredictable, but the marketer can obtain appraisals of what is most probable. To monitor changes in the marketing environment effectively
Explain about packaging in marketing functions of physical treatment. Packaging: Packaging has become one of the necessary services of modern marketing. This acts like a m
Growth Stage The growth stage is the manufacture life-cycle stage during which a product's sales begin climbing rapidly. Early adopters will continue purchasing and l
Question: a) Many Marketing Managers have their favorite research techniques. Some maintain that the only way to collect primary data is through in-depth, qualitative research
How is Web Marketing worked on internet? To do the business upon the internet organizations makes an effective website, place the advertisement (ads) and promote that online, m
Q. Selection of an advertising agency by Past Record? 1) Who were the past clients of agencies why they left the agency how long were they with agency. How large were they?
what is test marketing ? explain the various approaches that are followed by FMCG companies in test marketing?
According to the MCCI Business Confidence Indicator (September 2010), the morale of business leaders is morose with a drop to 96.3 of the confidence level index(March 2010=100)
what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing?
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