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State the Concept of product and its classification Product refers to the goods and services which are offered by organisation for sale. Here the marketers have to recognise th
The purchase of the smartphones by the netizens has a psychological or functional motive?
Illustrates the role of publics in microenvironment of a company? Publics: Any group which has an actual or potential interest within or impact on an organization’s abil
1) What are the stages described in the model of the entrepreneurial process? What are the factors that give birth to a new enterprise and influence how it develops from an idea to
Sales force promotions: Personal selling by far is the most important method of the sales promotion. To make it highly effctive, sales force promotion schemes are felt neces
consumer market segmentation
How many types of participants are significant in distribution channels? There are following types of participants are significant in distribution channels as given below:
Explain Henry Assael Model of buying decision behaviour along with the diagram”.
Q. Nature of Message in advertising? Nature of Message : If advertising note is informative in nature then newspaper will be suitable. If ad-message is to convince consumers t
Describe the functions of channel of distributions Principally a channel of distribution performs the below functions: (a) It helps in establishing a regular contact with cu
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