#title.,

Identify the brand personality , Parker pens are probably the most extensiv...

Parker pens are probably the most extensively chronicled and avidly collected of vintage pens, and it is easy to see why. Few other pen manufacturers have exhibited such consistent

Importance of opinion leaders to promotional planners, Question 1: (a) ...

Question 1: (a) As a Consultant in direct marketing, how would you convince your corporate customers to use the tools and techniques of direct marketing to grow their busines

Different levels of market segmentation, Q.   Described different levels of...

Q.   Described different levels of market segmentation? Ans.: The beginning point for segmentation is mass marketing. In mass marketing,  the  seller  engages in  mass produc

Explain Henry Assael Model of buying decision behaviour alon, Explain Henry...

Explain Henry Assael Model of buying decision behaviour along with the diagram”.

Determine in brief about marketing communications, Determine in brief about...

Determine in brief about Marketing communications Marketing communications are a management process through which an organisation engages with its numerous audiences. By under

Marketing mix, what is the relationship between 4ps of marketing mix?

what is the relationship between 4ps of marketing mix?

Define marketing environment, Define Marketing Environment. The...

Define Marketing Environment. The Marketing Environment: Factors and forces at outside marketing, affects marketing management’s capability to maintain and develop

Caselet, considering the concept of product life cycle, where would you put...

considering the concept of product life cycle, where would you put video games in their life cycle?

Distribution, i want to know the type of distribution strategy that a compa...

i want to know the type of distribution strategy that a company specialising in major appliance like refridgeration and washing machines can use?