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What are the disadvantages of licensing in marketing? The disadvantages of licensing are as given below: • Restricted form of participation certainly to length of agreement,

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Discuss data analysis phase on shortly. Phase Data Analysis: When you’ve performed via online market research, now go to systematize the data you have. Note down what ar

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Customer's mental process of judging value: 1.      The customer assigns weight age for each benefit; different benefits gain different weight age, depending on the priority

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Identify Key Performance Indicators (KPIs)    1.      Undertake liaison with managers, engineers and other staff responsible for designing and/or implementing change 2.

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Responsibility of marketing communications manager Tasks are undertaken in a context within which there may be many episodes or only a few. Note that more than one message is o

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What are cognitive measurement of customer satisfaction? Cognitive Measures of Customer Satisfaction Measurement: A cognitive tools is defined as an appraisal or conclusio

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QUESTION You have been appointed as the treasurer of Robin International, an electronic firm with many subsidiaries abroad. The management of Robin International do not have an

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