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Functions of Headlines:- To pull attention of audience To highlight major features of the product To give major message of the ad in brief To stimulate interest
Q. Explain Ethical Aspect of advertising? Ethics are ethical principles are values that govern the action of individual or group. It is a branch of social- science which assist
Component of Marketing Information System: 1. Internal records system: Marketing managers rely on internal reports such as orders, sales, prices, inventory level, and receiva
Product item: product item means a specific product of the certain specifications and may be distinguish from the other product, or brands. A particular brand of a product is a pr
Q. Show the Characteristics of Distribution Channels? Characteristics of Distribution Channels: Distribution channels are able to be classified on the basis of geographical d
Types of Marketing Information System: the information needs of the marketing job are large and diverse. It is not easy to classify that information into a few types: 1. Class
Buying decision making process: Marketers have to go beyond the various influences on buyers and develop an understanding of how consumers actually make their buying decisio
Market attractiveness is a measure of the profit potential inbuilt in the structure of a market or industry. There are a large number of factors contributing to (and which may be
how to made the question for consumer buying behevior project
Point-of-Purchase Adver tising This is a technique of advertising designed to trigger impulse purchases through the use of eye-catching, attractive displays at the area
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