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What is consumer satisfaction about the marketing?
Consumer satisfaction:
Today’s customers face a growing range of choices in the products and services they can buy. They are making their choice on the basis of their perceptions of quality, service, and value. Companies need to understand the determinants of customer value and satisfaction. Customer delivered value is the difference between total customer cost and total customer value. Customers will usually choose the offer which maximizes the delivered value.
Market specialization: Here the firm concentrates on serving many needs of a particular customer group. An example would be a firm that sells an assortment to produce only t
Advertiser must avoid giving his advertising work that agency that handles the advertising work of his competitor. For the reason that in that case ad agency mayn't be in a positio
Factors influencing changes in product mix 1. Change in market demand: the change in the demand of a product (due to change in habits, fashion, purchasing power, in
facebook service marketing mix
Q. Explain about Judgement Method for preparing advertisement Budget? Judgement Method: - In this process advertising budget is decided by the experienced manager of company on
There are many ways to explain the market structure of the automotive industry.: One of heterogeneous purchasers makes up the population and nearly homogeneous sellers. This mea
discuss the four functions of marketing management analysis, planning, implementation and control
Product life cycle Meaning and definition: like a human being, all products have a certain length of life during which they pass through certain identifiable stages. Through
Facilitating function: These functions make the marketing process easy and include financing, pricing, risk bearing, standardization and the market information etc. 1.
What is efficiency control in MIVE? Efficiency control: The global picture is significant. An overview of the sales and marketing efforts and their relative failure or su
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