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What are the personal factors to determine the consumer behaviour?
Personal Factors:
A consumer’s decisions are also influenced by his personal characteristics with age, life style and occupation as: Age and Stage in Life Cycle, Education and Occupation, Life Style and Economic Circumstances.
market testing
Objectives of the personal selling: personal selling has two types of objectives - long termand short term. The long term objectives, which are more or less permanent, are braoder
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