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What are the personal factors to determine the consumer behaviour?
Personal Factors:
A consumer’s decisions are also influenced by his personal characteristics with age, life style and occupation as: Age and Stage in Life Cycle, Education and Occupation, Life Style and Economic Circumstances.
In marketing the concept of 'physical evidence' refers to some form of reassurance of service quality before purchase.
under positioning
An example explaining all the stages of this process
what are the pricing objectives?
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Explain about the direct-response media In many cases direct-response media like direct mail, magazine inserts and television and print advertisements which use telephone numbe
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Meaning or definition : the term advertising is derived from the original Latin word "advertere" which means "to turn" the attention. Every price of advertising turns on the attent
What is the significance of problem recognition in decision making process? Problem Recognition: As any other decision-making process, this is the first stage of the organ
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