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Advertising management: advertising management involves the major decisions in the management of the advertising. Broadly it includes the following activities:
1. Setting the advertising objectives
2. Deciding on the advertising budgets
3. Choosing the advertising messages
4. Deciding on the media
5. Evaluating advertising effectiveness
Functions of Headlines:- To pull attention of audience To highlight major features of the product To give major message of the ad in brief To stimulate interest
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