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Advertising management: advertising management involves the major decisions in the management of the advertising. Broadly it includes the following activities:
1. Setting the advertising objectives
2. Deciding on the advertising budgets
3. Choosing the advertising messages
4. Deciding on the media
5. Evaluating advertising effectiveness
what is the primary activity
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Wants, needs and demands Needs: Human needs are the most fundamental concept underlying marketing. A human need is a state of felt deficiency. 1). Humans have many comp
scope of marketing management
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"consumer mind is a Black Box"
Q. Principle of efficient Clint Agency Relationship? Principle of efficient Clint Agency Relationship:-following points improve the CAR effective. 1) Not to advertise for Im
Brand A brand is a term, symbol, name, or design that is planned to clearly identify and differentiate a seller's product from the harvest of his or her competitors.
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