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How many key elements are comprised in green marketing?
Definition of green marketing has three key elements:
a) This is a subset of the overall marketing activity.
b) This examines both negative and positive activities.
c) A small range of environmental matters are examined.
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In marketing the concept of 'physical evidence' refers to some form of reassurance of service quality before purchase.
Question 1: It is commonly said that political risks are among the most important ones to consider when a firm is considering to commit itself to invest in a foreign country. F
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