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people have a peculiar behaviour over a product and why is it so.How a product is altered to attract customers? What are the techniques companies follow to retain and add new custo
What is social responsibility marketing? Social Responsibility Marketing: Holistic marketing includes social responsibility marketing and considerate broads concerns and t
What pricing strategy would you suggest to a small - Scale Industry Products
Competition Oriented pricing : competitive oriented pricing methods are regular in a competitive economy. The methods in this category rest on the principle of competitive par
What is Form Utility in marketing? Form Utility: This utility is created while raw material is converted within a finished product. For instant, Britannia industry convert
Q. Explain about Judgement Method for preparing advertisement Budget? Judgement Method: - In this process advertising budget is decided by the experienced manager of company on
Explain the product life cycle? Product Life Cycle (PLC): PLC is based upon the premise which a new product enters a life cycle once this is launched into the market. The
Discuss about Sales Promotion in shortly. Meaning of Sales Promotion: Sales promotion comprises several communications activities which try to offer added value or incent
What is Multi Segment Approach for selecting target markets? Multi segment Approach: As an organization directs its marketing attempts at two or more segments through dev
three types of methods used for measuring customer satisfaction
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