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what are product positioning concepts
what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing.
what is the primary activity
difference between marketing efficiency and marketing effectiveness
why do we need marketing segmenttion
Tender Pricing : Business firms are frequently required to fix the prices of their products on a tender basis. It is more applicable to industrial products and products purchase
Factors affecting the choice of distribution channel Choice of an appropriate distribution channel is very significant as pricing as well as promotion strategy are dependent up
a value change of a company
product mix of the lg company
Well Water has been in business nearly 100 years, has always been owned by the Gerry family, and is the second largest bottled water firm in the area in terms of annual sales. To h
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