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Assume that you are James Peterson and you have just hired a new management team composed of highly qualified executives from outside companies.
Q. Explain various factors in marketing environment & tell about the need to analyze the marketing environment? Ans.: Purpose of marketing environment analysis are followin
discuss about the consumer mind is a black box
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What is lead generation in personal selling process? Lead generation: Identification of prospects is initial step in personal selling process. Organization produces the l
Product/Market Expansion Grid Companies should be looking to the future always. One useful device for recognizing growth opportunities for the future is the product/market exp
the ways in which the concept of segmentation, targeting and positioning would be applied in improving profitability
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Strategic marketing decisions: Strategic marketing decisions are primarily concerned with external, rather than internal, marketing problems of the firm and especially with the
Marketing department organization: The company must build a marketing department that can carry out marketing strategies and plans. If the company is very small, one person
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