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You work as a Field Sales Representative for a telecommunications services company named Clear Communications. The Managing Director (MD) needs to appoint someone for the post of Field Sales Manager. You have been considered for the role. The MD has asked you to write a report showing the ways in which you plan a manage your field sales team. It is expected that you explain the reasons why you have decided upon the selling methods chosen and you must include relevant models and theories of both marketing and HR (Human Resources) disciplines in line with that of sales management.
Market segmentation producer or how to segment the market: 1. Survey stage: this is divided into two parts, (1) focus group discussions and in depth interviews with a v
Question 1: (i) Explain why the control system is an important aspect of the food and Beverage management of a hotel. (ii) Discuss the necessity and importance of docum
Q. Describe requirement of studying buyer's behavior & what is the influences of consumer behaviors? Ans.: The study of buyer's behavior is essential to marketing as to w
How should price be set on a product or service for the first time?
explain the various approaches better followed by smcg companies in test marketing?
What is position on product features? Position on Product Features: Product may be positioned upon basis of its features onto advertisement might effort to position the p
Marketing management philosophies 1. The production concept: The production concept holds that consumers will favour products that are available and highly affordable;
how to write a channel design decision: intensive, selective and exclusive
Question 1: Critically examine the importance of product design, New Product Development (NPD) and explain the reasons for failures in NPD and how would you overcome them?
(a) The Marketing analysts Jim Sterne and Matt Cutler have developed a matrix that breaks the customer life into five distinct steps. Describe these five steps. (b) The CRM
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