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You work as a Field Sales Representative for a telecommunications services company named Clear Communications. The Managing Director (MD) needs to appoint someone for the post of Field Sales Manager. You have been considered for the role. The MD has asked you to write a report showing the ways in which you plan a manage your field sales team. It is expected that you explain the reasons why you have decided upon the selling methods chosen and you must include relevant models and theories of both marketing and HR (Human Resources) disciplines in line with that of sales management.
How should price be set on a product or service for the first time?
Problem 1: Define the term motivation and describe Maslow's contribution to motivation. Problem 2: (a) Discuss the needs and requirements for Market segmentation? (b
What are the complexity of the communications Exchanges which organisations enter into require the formation of relationships, though tenuous or strong. Andersson (1992) looks
How is network play significant role in buying decision? Network: It is a kind of buying situation in which a purchaser buys a product or services for the first time to pe
under positioning
Q. What is Residual or Affordable Method? Affordable Method: - This method is as well known as all you can afford, Residual Method, Available-fund-Approach. As the company do
Adver tising Advertising added any printed or broadcast message sent and paid for by a recognized organization to a goal market via television, radio, newspapers, magazine
Factors contributing to new product development: Several factors contribute to the new product development, while most are related to the external environment variables, the
Question: (a) Describe and illustrate with clear examples the concept of the ‘Integrated Communication Mix' (b) Using the AIDA model, explain how both Public Relations and
Generic Product A generic product is an unbranded, inexpensive, plainly packaged version of a common consumer product. It is usually standard for slightly substandard quality c
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