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Q. How to select a Media for advertisement? Media Reach and Coverage: Such media must be selected which has wide reach and can cover our target customers. If the advertiser h
Q. Describe requirement of studying buyer's behavior & what is the influences of consumer behaviors? Ans.: The study of buyer's behavior is essential to marketing as to w
Does marketing exist solely to increase profit? If this is the case, then marketing in nonprofit organizations can be said to be useless. discuss
employees going on assignment in another culture need to be aware of their own
Question 1: (a) Microsoft Dynamics CRM system can be used to meet the needs of Customer Support and Product Support department. Explain the main modules in the Service sectio
A chair manufacturer finds that it costs $ 9800 to manufacture 270 chairs and $ 16675 to manufacture 520 chairs in one day, including all costs associated with the factory and the
Question: "The world is changing dramatically with the internet becoming increasingly the panacea for all things that touch the customer and the customer-facing processes. H
various approaches of test marketing
a marketing plan is as good as its implementation discuss
Full market coverage: here a firm concentrates on serving many needs of a particular customer group. Only very large firms can undertake a full market coverage strategy. Examples
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