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What are the scopes of Marketing Research?
Scope of Marketing Research:
Marketing research covers various aspects of marketing of goods, services and concepts. There are various areas of marketing management where marketing research has particular branches: Product Research, Customer research, Sales research and Promotion research.
A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300ml bottl
Define marketing mix
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Culture: Culture is the most fundamental determinant of a person's wants and about his behaviour. It consists of the learned values, norms, rituals, and symbols of the socie
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Q. What is Advertising Agency? Advertising Industry engages three major components. Advertiser, Media and advertising agency. The person who makes a decision to advertise the p
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