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Problem 1:
‘Market segmentation is a deliberate policy of maximizing market demand by directing marketing efforts at significant sub-groups of consumers where geographic, psychographic and demographic variables are commonly used to segment markets.' How far do you agree with this statement in relation to market segmentation carried out in the tourism industry?
Problem 2:
a) ‘Recovering from service failures needs commitment, planning and clear guidelines from the part of an organisation. Effective service recovery should thus be proactive, planned, trained and empowered.' Describe to which extent you agree with this statement.
b) Explain the factors you would consider when designing service guarantees for tourism and hospitality organisations?
What is the way to define the customer’s value in marketing? As we can define the customer value like the difference among the values the customer gains by owning and using a p
Factors affecting overall marketing strategies : 1. Competitors counter moves: this differ with the various marketing inputs. Most competitors can easily and quickly mat
explain the various elements of marketing process
Considering the concept of product life cycle, where would you put video games in their life cycle
1.Considering the concept of product life cycle, where would you put video games in their life cycle? 2. Should video game companies continue to alter their products to include oth
Problem: Movements Versus Shifts For each of the following statements, determine whether there has been a change in supply or change in quantity supplied. Draw a demand and supp
1. What are the significant factors that have led to the success of Shoppers’ Stop? 2. Draw the typical profile(s) of Shoppers’ Stop customer segments.
oxfam used HTML in the its first email, video in the second, audio in the third. Evaluate the use of different email format for this type of message and consider the sequencing of
is this grammatically correct or not?
What are the advantages of exporting in marketing? The advantages of exporting are illustrated in below: • Manufacturing is home based therefore, this is less risky than ove
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