Effective service recovery, Marketing Management

Assignment Help:

Problem 1:

‘Market segmentation is a deliberate policy of maximizing market demand by directing marketing efforts at significant sub-groups of consumers where geographic, psychographic and demographic variables are commonly used to segment markets.' How far do you agree with this statement in relation to market segmentation carried out in the tourism industry?

Problem 2:

a) ‘Recovering from service failures needs commitment, planning and clear guidelines from the part of an organisation. Effective service recovery should thus be proactive, planned, trained and empowered.' Describe to which extent you agree with this statement.

b) Explain the factors you would consider when designing service guarantees for tourism and hospitality organisations?


Related Discussions:- Effective service recovery

What is the average sales price, Your company has the opportunity to set up...

Your company has the opportunity to set up a SBU to manufacture solar panels. Your company's cash flow is very tight so you want to be sure that this endeavor will at least pay fo

Explain about the increased benefits by retaining customers, Explain about ...

Explain about the increased benefits by retaining customers of a firm. Increased Revenue: When a customer stays along with a company for longer time, the possibilities of

Role , role of marketing an organization and society

role of marketing an organization and society

Movements versus shifts, Problem: Movements Versus Shifts For each of th...

Problem: Movements Versus Shifts For each of the following statements, determine whether there has been a change in supply or change in quantity supplied. Draw a demand and supp

Principles of marketing, understand concepts with examples of need,want,dem...

understand concepts with examples of need,want,demand

Co branding, what type of co branding is Nike and Apple involved into?

what type of co branding is Nike and Apple involved into?

Packaging and labeling, Q.        Give main decision areas in packaging? ...

Q.        Give main decision areas in packaging? O R P ackaging & labeling is an important part of product management? How? O R Show th e main decision

What do you meant by the term macro environment, Question 1: (a) Expla...

Question 1: (a) Explain what you understand by the term marketing concept and how it evolved from the production concept and the sales concept? (b) How does the marketing

What are the marketing communications programmes, What are the marketing co...

What are the marketing communications programmes Contexts aren't independent or isolated sets of easily identifiable circumstances, however are interrelated and overlapping cir

Discuss the main approaches to integration, Question 1: (a) Highlight w...

Question 1: (a) Highlight what Business Continuity typically addresses in a business organization. (b) Explain how companies can use internal or external resources for disas

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd