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Problem 1:
‘Market segmentation is a deliberate policy of maximizing market demand by directing marketing efforts at significant sub-groups of consumers where geographic, psychographic and demographic variables are commonly used to segment markets.' How far do you agree with this statement in relation to market segmentation carried out in the tourism industry?
Problem 2:
a) ‘Recovering from service failures needs commitment, planning and clear guidelines from the part of an organisation. Effective service recovery should thus be proactive, planned, trained and empowered.' Describe to which extent you agree with this statement.
b) Explain the factors you would consider when designing service guarantees for tourism and hospitality organisations?
Two events A and B are said to be dependent when B can occur only when A is known to have occurred (or vice versa). The probability attached to such an event is called the condit
New/Morden concept or product oriented concept of the marketing : Modern concept of marketing is a customer oriented concept. This concept is based on the assumption that a busi
Q. Nature of Message in advertising? Nature of Message : If advertising note is informative in nature then newspaper will be suitable. If ad-message is to convince consumers t
cost plus pricing
que es auditoria
what are the types of line streching? give its examples
Ad-effectiveness using a communication Objective is not sufficient in Itself: - Some advertisement may perhaps achieve communication objectives however may not promote sales. Some
Brand A brand is a term, symbol, name, or design that is planned to clearly identify and differentiate a seller's product from the harvest of his or her competitors.
The Nosmell Nutrient Compnay has placed an order for the coming month for 500 tons of nitrate, 800 tons of phosphate, and 1,200 tons of potash. The company blends these ingredients
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