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Defining Marketing Communications
There is no universal definition of marketing communications and there are many interpretations of the subject. Table below represents some of the main orientations through which marketing communications have evolved.
How is network play significant role in buying decision? Network: It is a kind of buying situation in which a purchaser buys a product or services for the first time to pe
Task of management team responsible for marketing communications Main task facing the management team responsible for marketing communications is to decide following: 1. w
consumer mind is a black box
Discuss consumer mind is a black box
CONSUMER MIND IS A BLACK BOX-DISCUSS
Buying behaviour: Consumer decision making varies with the types of the buying decision. The decisions to buy toothpaste, a tennis racket, a personal computer, and a new car ar
State the Pricing and factors affecting pricing decisions Price is the consideration in terms of money paid by consumers for bundle of benefits he/she derives by using service/
What is financing in functions facilitating exchange? Financing: Financing and marketing both functions of a business are interlinked along with each other. The department
all triangles have right angles. is that right?
In marketing the concept of 'physical evidence' refers to some form of reassurance of service quality before purchase.
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