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Explain the term Cost -pricing decisions
No business can survive unless it covers its cost of production and distribution. In large number of products, retail prices are concluded by adding a reasonable profit margin to the cost. Higher the cost, higher is likely to be price, lower the cost lower the price.
Explain the term - Promotion Promotion refers to process of informing and persuading the consumers to buy certain product. By using this process, marketers convey persuasive me
Question: a) Under what conditions might a marketing firm select to use the following distribution strategies? Intensive distribution, Exclusive distribution, and Selec
Channel - management decisions: after a company has chosen alternative, individual intermediaries' must be selected trained, motivated, and evaluated. Channel arrangements must
what is branding???
Q. How you will determine the target market? Creating novel, unique and selling ideas is known as creativity in advertisement. Advertising inventiveness is an art it is the abi
Methods\Devices of sales promotion: the various sales promotion devices can be classified in three ways as shown in figure below: 1. consumer promotion: sales promotion direc
What are the various approaches for selecting target markets? Once a firm understand its markets and the suitable bases for segmenting such markets, this should choose an appro
considering the concept of product life cycle, where would you put video games in their life cycle
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concepts and different core of marketing
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