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Question 1:
Consumer buying behaviour is based on the degree of buyer involvement and differences among brands. Assume that you are in the process of buying the latest cruise package of your choice. Discuss the buyer decision process a consumer will go through in adopting this new product.
Question 2:
Marketing planning for the different stages of the product life cycle (PLC) is the responsibility of the marketing manager. Discuss the concept of the product life cycle in marketing, the typical changes in the marketing variables over the PLC and the marketing strategies to pursue in each phase.
Discuss in details how could a visitor attraction seeking to extend the profitable stages of its life-cycle, avoid getting into the decline stage.
consumer market segmentation
Cascade Soap Company Mike Bowers sells soap products to grocery wholesalers and large retail grocery chains
brand personality of MacDonald
Elaborate the term Brand in brief. Brand: Brand is nothing but a method of creating an identity for a product somewhat as Amitabh Bachan whose name suggests a certain ide
Sales and Marketing Management- It gives business owners or managers with required knowledge and skills they need for managing their business from a sales and marketing view.
Model of the buyer behaviour: The straight point for understanding buyer behaviour is also vital in the marketing is a simultaneous response model shown in the figure below. Ma
which retailers have the strongest image and equity in your mind? Think about the brands they sell. Do they contribute to the equity of the retailer? conversely, how does that reta
Explain the concept of Web marketing. Web Marketing: It is also termed as online marketing implies marketing the organizations products onto the virtual medium. In format
Product specialization: Here the firm specializes in making a certain product that it sells to several segments. An example would be a microscope manufacturer that sells micr
What are the tools of marketing in words of McCarthy? McCarthy classified such tools in four broad groups, that he called the four Ps of marketing: Price place, Produ
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