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Question 1:
Consumer buying behaviour is based on the degree of buyer involvement and differences among brands. Assume that you are in the process of buying the latest cruise package of your choice. Discuss the buyer decision process a consumer will go through in adopting this new product.
Question 2:
Marketing planning for the different stages of the product life cycle (PLC) is the responsibility of the marketing manager. Discuss the concept of the product life cycle in marketing, the typical changes in the marketing variables over the PLC and the marketing strategies to pursue in each phase.
Discuss in details how could a visitor attraction seeking to extend the profitable stages of its life-cycle, avoid getting into the decline stage.
Problem 1: The development of market segmentation and target marketing reflect the movement away from production orientation towards marketing orientation. Discuss. Problem
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what is new product development and also define its process.
discuss the strategies including digital strategies that you would recommend to a business to mitigate the effect of this crisis
How is network play significant role in buying decision? Network: It is a kind of buying situation in which a purchaser buys a product or services for the first time to pe
Explain the term Cost -pricing decisions No business can survive unless it covers its cost of production and distribution. In large number of products, retail prices are c
Q. Production of advertisement? Design as well as production of advertisement involves a number of activities among them are writing copies Developing illustrations developing
remidies or green marketing
exblin the vireous functin of marekting management
what is basic strategy and organizational of resources
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