Discuss the buyer decision process, Marketing Management

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Question 1:

Consumer buying behaviour is based on the degree of buyer involvement and differences among brands. Assume that you are in the process of buying the latest cruise package of your choice. Discuss the buyer decision process a consumer will go through in adopting this new product.

Question 2:

Marketing planning for the different stages of the product life cycle (PLC) is the responsibility of the marketing manager. Discuss the concept of the product life cycle in marketing, the typical changes in the marketing variables over the PLC and the marketing strategies to pursue in each phase.

Discuss in details how could a visitor attraction seeking to extend the profitable stages of its life-cycle, avoid getting into the decline stage.


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