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What is the meaning of product concept? Meaning: Product concept means that consumers will favor products which offer the most performance, quality and features and which
How is customer relationship affected in business market and the consumer market? Close Supplier: In Customer relationship there is a smaller customer base but having s
1. What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing.
design marketing mix for product fash wash
How is American Marketing Association refined about the marketing research? Although, the American Marketing Association (AMA) redefined marketing research like a function that li
In the early 90's M&M added peanut butter and almond varieties, blue was introduced in '95 and green in '97, Crispy M&M's made their debut in 1999 and Minis Mega Tubes in 2000. Now
Q. Explain about Deceptive Advertising? Deceptive Advertising demotes to Untruthful, misleading and fraudulent advertisement. Several advertisements make tall claims are called
Q. Described different levels of market segmentation? Ans.: The beginning point for segmentation is mass marketing. In mass marketing, the seller engages in mass produc
Definition of product according to William J. Stanton "Product is a set of intangible and tangible attributes including packaging, price, colour, manufacturer' s prestige, reta
Understanding other cultures is vital to success in the global marketplace. Refer to Table 21-3 which lists some blunders in International Marketing. One of my favorite blunders ha
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