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Meaning of the promotion mix:
Promotion mix refers to the combination of the various promotional elements viz, advertising, personal selling, publicity and sales promotional techniques used by a business firm to create, maintain and increase demand of the product. It involves an integration of all in above elements of promotion, usually a firm chooses more than one type of promotional tools and the manager of the firm is to decide how he is going to choose the communication media and blend them into an effective promotion programme. Promotion mix is the name given to the combination of the methods used in communicating with the customers.
What is Negative communications Number of people affected by a dissatisfied consumer, and thus negative marketing communication messages, is limited. Implications of a poor p
What are Standardisation, Grading, and Branding in marketing functions of physical treatment? Standardisation, Grading, and Branding: Standardisation implies setting up of
Cascade Soap Company Mike Bowers sells soap products to grocery wholesalers and large retail grocery chains
Meaning of the promotion mix: Promotion mix refers to the combination of the various promotional elements viz, advertising, personal selling, publicity and sales promotional te
What is pricing in functions facilitating exchange? Pricing: Determination of price of a product is a significant function of marketing manager. Product’s price is influen
Which is NOT a benefit of corporate governance? Prevention of fraudulent claims by contractors.
Student ID: Name: Subject : Marketing Management Assignment 2 Date of Submission :
1. what are the importans 2. For whom use marketing managment
How is the marketing system affected by company strategy? Marketing System influences company strategy: Marketing has its own sub system that interacts along with each ot
Q. How to select a Media for advertisement? Media Reach and Coverage: Such media must be selected which has wide reach and can cover our target customers. If the advertiser h
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