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Meaning of the promotion mix:
Promotion mix refers to the combination of the various promotional elements viz, advertising, personal selling, publicity and sales promotional techniques used by a business firm to create, maintain and increase demand of the product. It involves an integration of all in above elements of promotion, usually a firm chooses more than one type of promotional tools and the manager of the firm is to decide how he is going to choose the communication media and blend them into an effective promotion programme. Promotion mix is the name given to the combination of the methods used in communicating with the customers.
how cost structure influence in pricing a product?
What are the ways devised in competition by Theodore Levitt? Several of the ways devised in words of Theodore Levitt to outsmart the competition are as: a. Be a customer led
Political Environment: Economic environment is a by- product of the political environment, as economic and industrial policies followed by a nation very much depends on its
I need your experience in Facebook issue. I’m trying to add my credit card to do advertisement for one of my post. Unfortunately, Facebook is blocked my payments and stop any money
Requirements of a good marketing information system: 1. Through there will be a several information component and activity component of a marketing information system yet
Process design can best be improved by Adopting a strategy of continuous improvement.
Marketing management philosophies 1. The production concept: The production concept holds that consumers will favour products that are available and highly affordable;
Question: When the customer pays for a product or service, it is assumed that the product will work correctly or that the service received is as promised. Ideally, the customer
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Q1 Create a graph of widget sales on the tab "Q1-Graph" and characterize the time series. That is, does the time series appear to include the effects of ( 1 ) cyclicality, ( 1 )
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