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Meaning of the promotion mix:
Promotion mix refers to the combination of the various promotional elements viz, advertising, personal selling, publicity and sales promotional techniques used by a business firm to create, maintain and increase demand of the product. It involves an integration of all in above elements of promotion, usually a firm chooses more than one type of promotional tools and the manager of the firm is to decide how he is going to choose the communication media and blend them into an effective promotion programme. Promotion mix is the name given to the combination of the methods used in communicating with the customers.
Question 1: (a) What do you consider the most pressing ethical issues facing advertisers? Explain. (b) What are the key components of a communication model and how do they
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identifing brand personality in consumers mind
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As the opening vignette indicates, The Mayo clinic has been built as one of the most powerful services brands on its firmly held belief and focus on the experience of the patient.
explain the various approaches that are followed by FMCG companies in test marketing
Characteristics of the sales promotion: 1. Sales promotion does not include advertisement, personal selling and publicity. 2. Sales promotion activities are
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What is the relationship marketing? Relationship Marketing: Increasingly, a key objective of marketing is to develop deep, lasting relationships along with all people or o
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