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Question 1:
(a) Microsoft Dynamics CRM system can be used to meet the needs of Customer Support and Product Support department. Explain the main modules in the Service section of the CRM.
(b) Explain the Microsoft Dynamics CRM case resolution process.
(c) List down the features available in the Appointment-based Service Scheduling of the CRM
Question 2:
(a) Customer Relationship Management is a strategy used by many organisations nowadays. Discuss the main goals for adopting this strategy by organizations.
(b) To achieve CRM strategy goals, Information Technologies are used to better analyze information about customers and prospects.
Illustrate the critical information that can be derived from a CRM system.
approaches followed by FMCG in test marketing
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please give example
income inreased by 10% later decreased by 10%. total change in % in income
Price "The amount of money charged for a product or service, or the total of the values that consumers exchange for the benefits of having or by using the service or product".
Question 1: McCarthy (1960) formulated the concept of 4Ps- Product, Promotion, Price and Place marketing mix. For several years these were the principal foundation on which
various approaches that are followed by FMCG companies test marketing in marketing management
Explain about the information search in decision making process. Information Search : Information searching can be within both ways Formal as well as Informal. In formal m
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what is test marketing?explain various approaches that are followed by fmcg companies in test marketing.
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