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Determine the major decision of marketing activities
So marketing manager concentrates on four major decision areas when planning the marketing activities, namely, (i) products, (ii) price, (iii) place (distribution) and (iv) promotion. These 4 'P' s are known as elements of marketing and together they constitute the marketing mix. All these are inter-related since a decision in one area affects decisions in other areas.
AThe rise of personal computers in the mid 1980s spurred interest in computer games. This caused a crash in home Video game market. Interest in Video games was rekindled when a num
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.explain Henry Assael Model of buying decision behaviour along with diagram.
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