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Your first assignment is to conduct a marketing audit on your chosen product. Information that will assist you to analyze this firm can be found on the internet, you can look to firms/products local to you. You must conduct a marketing audit which includes an environmental scan, PEST analysis, customer analysis, and competitor analysis and stakeholder analysis. You must clearly analysis the internal and external factors of this firm and offer a SWOT to support this. Further materials will be available to support these cases on the study desk. The modules 1-5 will support these activities and the discussion activities we have completed will also support these activities. Once you have completed all of the analytical sections, you must develop a set of important issues that are the outcome of the SWOT this is called a gap analysis or a TOWS analysis.
An executive summary and introduction outlining your firm and business description.
A body that includes all the analysis of business, current marketing and internal firm environments, customer analysis , external environments, competitor analysis and tows analysis.
Conclusion. This includes the statement of issues you have found, the gaps in the internal capability and external market forces found in your TOWS.
Define emphasis of marketing to offer product to customers. Marketing lays emphasis onto giving the product to customers at the right price, at the right place, in the right pl
the importance of branding for marketing company in this case M&C Saatchi and a non-marketing company in this case Coca Cola.
State about the marketing mix Marketing comprise a number of activities. To start with, an organisation may decide on its target group of customers to be served. Once the tar
How should shopper''s stop develop its demand forecasts?
Scope of the marketing planning: The planning for the marketing is an extension of sales forecasting beyond the point where the future course of events has already been predete
Categorization of the advertising:- The objective of advertising differs under different situations. One advertiser may perhaps seek to generate immediate response from the cus
The Company President has asked your 'event planning group' to prepare a report and presentation on a possible 4 day 'get-away' for the company's TOP GUN sales leaders as of Decemb
download here http://helpfinalexams.com/exam/91/MKT-421-Final-Exam----2014
Question 1: (i) If a local firm wishes to grow internationally, describe the alternative strategies available? (ii) What are the major advantages and disadvantages of each
Q. Effect on Standard of Living in aspect of advertising? Advertising has decrease the cost of distribution, production, promoted competition and thus resulted in price reducti
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